Myeongdong Cosmetics Street
The ultimate destination for K-beauty lovers, with 100+ cosmetics stores packed into a 0.4 km² area, including flagship stores of Innisfree, Etude House, Laneige, and more, offering exclusive products and generous free samples.
Myeongdong Cosmetics Street
The ultimate destination for K-beauty lovers, with 100+ cosmetics stores packed into a 0.4 km² area, including flagship stores of Innisfree, Etude House, Laneige, and more, offering exclusive products and generous free samples.
Location
Myeongdong-gil, Jung-gu, Seoul
Visit in the evening for the best street food experience alongside shopping. Staff speak English, Chinese, and Japanese. Tax refund (Tax Free) available — reclaim 10% VAT at airport customs. Olive Young Myeongdong Global Town is the largest H&B store in the area. Spend ₩50,000+ and ask "Service?" for free sample gifts. Olive Young mega-sales run in March, June, September, and December.